by Leslie Field, Ph.D. and Shalini Venkatesh, Ph.D., SmallTech Consulting, LLC

At a recent seminar sponsored by the IEEE SFBA Nanotechnology Council (March 16th, 2010), Rashmi Rao, a Senior R&D Engineer at Qualcomm MEMS Technologies, gave a well-received talk titled, “From Butterfly Wings to Energy Efficient Displays”.

The industry's first mobile display based on interferometric modulation (or IMOD: a reflective display technology that uses MEMS structures), Qualcomms’s displays offer low power consumption and superb viewing quality in a variety of ambient lighting conditions (including even in bright sunlight).  These displays have been hailed as a game changer that is poised to revolutionize mobile devices and e-readers.

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